Subconsciously, we all have had this moment. We even consume art in a similar manner. When a typeface, a drawing, or an object, is crafted in a way that displays the amount of hard work and skill that was put into it, we tend to equate it with having a greater value. Now, there is some room for argument in how to scale these levels of value, but I think it’s quite simply put like this: A child and a designer are told to draw the same object. The child’s work is crude, and, through means of observation, is deemed a ‘child’s drawing.’ Vice versa applies to the designer. Now, I’m not saying that Comic Sans or Meatball was designed by an eight-year-old. I'm merely stating that designers are conscious of how they wish to create their work and at least have some idea as to how it will be interpreted. All this said, another way of saying this is, ‘Would you take an academic thesis more serious if it was typed in Harlow or Times New Roman font?’ We react to these typefaces in this fa...