Errol Morris Article Reflection- Nalezny

When I open a word document, I just choose a font. I usually choose a serif font. Now I feel like there is an underlying meaning to the reason I chose the font that I don’t even know of. I think familiarity and comfort has something to do with it.  I like that Errol Morris took a chance and conducted this experiment because it could have had a different result. No correlation between the person and their font. I find it so interesting that there is. Personally, I think that serif fonts like Baskerville have more of a professional feel. More credibility maybe? Helvetica feels lighter and more inviting. This would make sense as to why people would trust Baskerville. I like the comparison of the atomic number of gold, how it is so exact. Now I can see how that would relate to a font, and trusting it. I did notice that some fonts make me feel different than others. However, I didn’t know it was trust. If I were to make a sign I would want a person to trust in it or believe it is true. Adjusting the font will ensure this. I guess I would never use a very pretty script as a warning in a sign. Something strong and bold would be better.