Schlegel Baskerville Blog Post
I thought these articles were really interesting. I think the concept that the typefaces designers use can affect the way audiences perceive the truth is something that is worth more rigorous study. I'm not too mad about the way the author of the book ran his study, though - those 6 typefaces are really commonly used and it was an informal study in the first place. I think the more interesting aspect of this survey is not that Baskerville is the most trustworthy typeface, but that certain aspects of fonts can change people's perceptions of the validity of what is being said. I wonder if serif fonts are inherently more trustworthy because they are perceived as older and more traditional. Is there much of a difference between serif fonts like Baskerville in terms of trustworthiness? Or is it just the fact that it is serif? I also think that it would be interesting to look into the way people look at fonts like comic sans, which has grown to a kind of notoriety in internet culture. For people my age, if you read something on the internet in comic sans it is usually perceived ironically or as a joke. Nobody technologically literate uses it in all seriousness because of its reputation as a bad or funny font. It would be really cool to see the results of a more comprehensive survey on multiple aspects of how common fonts are perceived.
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