Chapter 7 reflection - Dene Absher
Chapter 7: The Evolution of Typographic Technology
After reading chapter 7 I realize the importance of a designer to comprehend the nature and capabilities of typographic technologies. Without being able to comprehend the nature and capabilities of typographic technologies, it would be hard to provide a basis for a thoughtful blending of design and production.
This chapter was awesome because you get a step by step of the evolution of typography and the technology behind it. From the 1450s to 1880s you had hand composition. The 1880s to 1960s were machine composition. Phototypesetting was from 1950s to 1970s. From the 1970s to present is the digital typesetting. Today is definitely set in digital age. Everyday we are using scanning and laser systems, desktop publishing, the web, mobile applications and responsive design. in 1886 one of the most profound developments in typesetting technology was the linotype, as pictured, created by Ottmar Mergenthaler. This was a much faster, and more accurate than hand writing. During the phototypesetting era, film font for a display phototypesetter was used. These characters were projected onto a strip of photo paper resting in a shallow tray filled with developing solution. Then later developed and viewed on a hand cranked reel.
I have only known the digital typesetting, but I think it would be a very interesting to have grown up where you are able to have seen this evolution, even if it was only from the phototypesetting to digit typesetting.
After reading chapter 7 I realize the importance of a designer to comprehend the nature and capabilities of typographic technologies. Without being able to comprehend the nature and capabilities of typographic technologies, it would be hard to provide a basis for a thoughtful blending of design and production.
This chapter was awesome because you get a step by step of the evolution of typography and the technology behind it. From the 1450s to 1880s you had hand composition. The 1880s to 1960s were machine composition. Phototypesetting was from 1950s to 1970s. From the 1970s to present is the digital typesetting. Today is definitely set in digital age. Everyday we are using scanning and laser systems, desktop publishing, the web, mobile applications and responsive design. in 1886 one of the most profound developments in typesetting technology was the linotype, as pictured, created by Ottmar Mergenthaler. This was a much faster, and more accurate than hand writing. During the phototypesetting era, film font for a display phototypesetter was used. These characters were projected onto a strip of photo paper resting in a shallow tray filled with developing solution. Then later developed and viewed on a hand cranked reel.
I have only known the digital typesetting, but I think it would be a very interesting to have grown up where you are able to have seen this evolution, even if it was only from the phototypesetting to digit typesetting. 
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