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| example of expressive type |
The idea that I found most compelling during this chapter came on page 96 in a quote from Karl Gerstner: "Speech proceeds in time and writing proceeds in space." I had heard this same kind of concept before along the lines of music being how we decorate time and art how we decorate space, but I had never made the connection to how it applies to speech and writing. As typographers and designers, part of our job is to use text to convey as much emotion and action as it could have while being verbally spoken. However, instead of using inflection or tone, we have to convey mood by using visual cues such as color and typefaces and principles of design like contrast, rhythm, and hierarchy.
While most of the last chapter was very technical and methodical in the examples of designs it gave, many of the example designs in this chapter are more vibrant and fun. One of my favorites is on page 97 in the form of the poster with the 3d text. Although there is not an overabundance of brightly saturated colors, the way the three dimensional text is floating and the two dimensional text is interspersed throughout gives it a really playful and dynamic feeling. Another one of the example designs I was drawn to was the ribbon and the "S" on page 102. Something about the juxtaposition of the photograph next to the solid black S created an interesting contrast while still maintaining a sense of cohesion with the curves both posses. I thought this piece was a very unique and creative way to play on the similarities and differences of a real object and a letterform.
The idea that I found most compelling during this chapter came on page 96 in a quote from Karl Gerstner: "Speech proceeds in time and writing proceeds in space." I had heard this same kind of concept before along the lines of music being how we decorate time and art how we decorate space, but I had never made the connection to how it applies to speech and writing. As typographers and designers, part of our job is to use text to convey as much emotion and action as it could have while being verbally spoken. However, instead of using inflection or tone, we have to convey mood by using visual cues such as color and typefaces and principles of design like contrast, rhythm, and hierarchy.
While most of the last chapter was very technical and methodical in the examples of designs it gave, many of the example designs in this chapter are more vibrant and fun. One of my favorites is on page 97 in the form of the poster with the 3d text. Although there is not an overabundance of brightly saturated colors, the way the three dimensional text is floating and the two dimensional text is interspersed throughout gives it a really playful and dynamic feeling. Another one of the example designs I was drawn to was the ribbon and the "S" on page 102. Something about the juxtaposition of the photograph next to the solid black S created an interesting contrast while still maintaining a sense of cohesion with the curves both posses. I thought this piece was a very unique and creative way to play on the similarities and differences of a real object and a letterform.
The example of the letter S being joined to the ribbons is the reason why I think that chapter 4 although important is not as important as chapter 5. Chapter 5 touched on a lot of great topics but examples like that one particularly are all over society now and days thus placing more importance on syntax over grid in my opinion.
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