Chapter 1 Reflection
From other design classes I have taken at DePaul, as well as my own design experience working for a small business, type has been something that my interest in has grown. Text is just text until you begin to further explore the history behind it and the role that it plays in society today. In chapter one of Typographic Design: Form and Communication, a timeline is illustrated to identify the evolvement of typography. What many people fail to realize is how various societal advancements have influenced the progression of typography. For example, inventions such as the Woodblock print not only forever changed the printing process, but also influenced changes in type itself. I had no I idea how much each advancement in society impacted typography, but I know I am not alone in my ignorance.
A period of advancement that particularly caught my attention was during the 19th century during the industrial revolution. During this period society was forever changed and one of the impacts of the industrial revolution was a shift to a higher consumer culture. It was during this period that in 1803 that Robert Thorne designed the first fat face. To some this may seem like just another first of its kind type, but as an advertising student I found this to be very interesting. In the 19th century we see as consumerism begins to rise, so do the different ways that products are advertised. Fat face fonts were common in promotions, advertisements, and other pieces of media, which at the time were all paper based. I found it to be an interesting first in society because of how commonly used fat faced fonts are in advertising. Should we celebrate the introduction of the first fat faced font, or not because it led to the extremely high consumer culture we live in today?
A period of advancement that particularly caught my attention was during the 19th century during the industrial revolution. During this period society was forever changed and one of the impacts of the industrial revolution was a shift to a higher consumer culture. It was during this period that in 1803 that Robert Thorne designed the first fat face. To some this may seem like just another first of its kind type, but as an advertising student I found this to be very interesting. In the 19th century we see as consumerism begins to rise, so do the different ways that products are advertised. Fat face fonts were common in promotions, advertisements, and other pieces of media, which at the time were all paper based. I found it to be an interesting first in society because of how commonly used fat faced fonts are in advertising. Should we celebrate the introduction of the first fat faced font, or not because it led to the extremely high consumer culture we live in today?
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